The Aston Martin Centenary Drives programme offers you the opportunity to drive through some of the world’s most spectacular scenery, giving you the chance to enjoy your car in a truly dynamic environment. 

European Centenary Rally - NOW SOLD OUT

Travelling through 7 countries in 5 days, this European rally will allow customers to join for all of or any of the stages of the drive to London. At the end of each day, you will relax in exclusive hotels and enjoy dining with like-minded owners. We will follow some of the most scenic drives in Italy, Switzerland, Germany, Belgium, Luxembourg, France and England – passing by stunning landmarks, beautiful nature and historic sites. 

The rally will travel 1000 miles and join 1000 cars for the Centenary celebration in central London! Starting at CastaDiva Resort & SPA on Lake Como (Italy), the rally will include stops at St. Moritz (Switzerland), Schloss Weitenburg near Stuttgart (Germany), the Aston Martin test and technical centre at the Nürburgring (Germany) and finally, Château de Cocove near Calais (France), before reaching London via the Channel Tunnel.

We will arrive in London on Saturday for the exclusive Aston Martin style evening birthday party that will be held at the Freemasons Hall, London. The highlight of the Centenary celebrations will take place in Kensington Gardens on Sunday – the largest gathering of Aston Martins in the history of the company!

Day 1 – 17th July


Our first tour stop will be “CastaDiva Resort & Spa”, a 19th century five-star luxury resort located on the east side of Lake Como – Italy's most popular lake and home of artists and celebrities since Roman times. This beautiful lake side venue consists of several ancient villas surrounding ‘Villa Roccabruna’, home of Giuditta Pasta – the most famous opera singer of the 17th Century and muse of Vincenzo Bellini. Surrounded by a luxuriant botanic park, this place of excellence and exclusivity is the perfect venue for our get-together Italian style buffet with pasta and local specialties, served right on the lake.

Road trip - St. Moritz and Constance


After Lunch we will leave “CastaDiva Resort & Spa”, heading north on the beautiful lake side road of lake Como – with magnificent views on ancient palazzos, villas and the surrounding mountains. After a short run on the Italian ‘Autostrada’, we will drive up the winding roads from Chiavenna to the Maloja pass, passing by crystal clear lakes such as Lake Silverplana. Our first mountain stake finally will take us to “The Top of the World” – St.Moritz. The “Kempinski Grand Hotel Des Bains” will be our coffee break meeting point.


Leaving St.Moritz (1,856m) we will follow the Engadin valley, passing by numerous lakes and national parks, making our way up Flüela-Pass (2,383m) and on to Davos Klosters, the highest town in Europe. Enjoying the views at Lake Davos and idyllic Klosters we will find our way down to the Rhine valley passing Vaduz (Princedom Lichtenstein) and finally arrive at the shore of Lake Bodensee. Our last stop for the day will be the historic city of Constance,with its medieval lanes and beautifully renovated town houses. Our hotel for the night will be the Steigenberger Inselhotel Konstanz, beautifully situated on a small private island in an ancient Dominican monastry with a beautiful view of the lake.

Day 2 - 18th July


Just joining our tour or already following it from Lake Como – our 2nd tour stop “Schloss Weitenburg” welcomes us for a very special lunch event, with typical Swabian culinary delicacies. Situated on a hill-site near Stuttgart, the palace-like castle overlooks the Neckar River valley. First historically documented in the year 1062, “Schloss Weitenburg” today is a still family owned romantic hotel with restaurant, an own 18-hole golf course and a horse farm. Enjoy the beautiful look over the valley, or discover the castle with its ancient chapel.

Road trip - Blackwood Forest & Wine Road


After the entertaining event at “Schloss Weitenburg” we are heading west through the Blackwood Forest with its impressive scenery of old-growth forest and charming old little villages, gathering again in the old spa town of Baden Baden. After crossing the Rhine Valley we drive east towards the German wine route also called the “Tuscany of Germany”, because of its warm climate, with almond- and pine-trees, cypresses, palms and even giant redwood trees. Passing some of the world’s best vineyards, old castles and palazzos we follow small winding roads towards the City of Mainz – our stop for the night in the Hyatt Regency Mainz. The Hotel embodies a perfect symbiosis of spectacular new construction and historical fortress (Fort Malakoff), located directly at the Rhein with beautiful views on Germany’s biggest river.

Day 3 - 19th July


On the morning of our third day we drive up the most beautiful part of the Rhine valley with its steep canyon walls, passing some of the most gorgeous palaces and castles in Europe and the world famous Loreley. Around noon we will arrive at our 3rd tour stop, the “Aston Martin Nürburgring Test Centre”, which is located adjacent to the famous Nürburgring circuit. The Nürburgring is home of the Grand Prix Track and of the world’s most famous and definitely most challenging racetrack – “the Nordschleife”. All new models go through our 10,000km durability test there. Get an inside look into the holy halls where our prototypes are engineered and tested.

Road Trip - Ardennes, Luxembourg & Belgium


Leaving the sound and smell of car racing behind, we cool down on some scenic Eifel forest roads on the way to Luxembourg and the Ardennes, situated in the south-east of Belgium. One of nature's unspoiled areas, with vast forests of broadleaf and fir, hills and fast flowing rivers. We pass by impressive historic sites and picturesque villages nestling in the valleys, to make our way through the province of Namur into France. The end of a fine day will bet the French city of Lille and the Hotel Casino Barriere Lille, a luxury hotel with its own casino, theatre, nightclub and bars.

Day 4 - 20th July


The last day of our European rally brings us to our 4th tour stop, the charming “Château de Cocove” in the north of France, not far from Calais. Located in rolling hills and nestled in beautiful wooded grounds, a magnificent building welcomes us in the purest style of the eighteenth century. The château was built in 1741 by Becquet de Cocove – with the original settlement going back to the tenth century. On each side of the perfectly symmetrical main building, the stables and the ancient attic outbuildings present elegant arcades. The château offers excellent cuisine an exceptional wine and champagne cellar. It is just the ideal place for our last gathering before we continue our trip to London via the Channel tunnel.

Day 4 & 5 - 21-22nd July


On Saturday, the European rally will reach its destination after 1,000 miles: London. After parking your Aston Martin on guarded parking lots at Hyde Park we check in at the elegant Jumeirah Carlton Tower hotel and start the evening with an exclusive dinner, before our shuttle service takes you to the glamorous Freemasons Hall. It is just the perfect location to celebrate 100 years of Aston Martin in style – a party that will be long remembered. At the end of the evening, our shuttle will take you back to the hotel.

The highlight of the Centenary celebrations will take place in Kensington Gardens and Hyde Park on Sunday – the largest gathering of Aston Martins in the history of the company with an expected number of 1,000 cars! Meet Aston Martin friends from all over the world and enjoy the great anniversary of the brand that unites us all. Of course, we will provide VIP hospitality tickets for Rally participants and a VIP parking space right next to the venue. Receive your exclusive Aston Martin hamper and fitting blanket for a private picnic in the park.

Pricing & Package Information


Please note the European Centenary is now fully booked.


Prices do not include VAT.

Included:

• Car Rally Stickers
• Event photography - including online gallery on AstonMartin.com
• Road book with all Information, Meeting Points 
• Lunch buffet and refreshments
• Aston Martin Cooling box

• Saturday: Ticket for Aston Martin Birthday Party at the Guildhall London at 20:00 p.m. with all drinks included.
• Sunday: VIP Hospitality Ticket for 'Picnic in the Park‘ at Kensington Gardens with parking space for your Aston Martin and deliciously filled hamper and blanket.

Not included:

• Hotels
• Breakfast
• Dinner
• Road Charges
• Fuel

 

Book Now

Booking Hotline: +49 176 12083 007

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