The Aston Martin
To mark the Centenary year and to ensure consistency of interpretation,
we have developed a visual expression in the form of the Aston Martin
The dynamic shape derived from nature’s nautilus shell,
is made up of 99 points with the red 100 marking the celebration year.
design represents the Centenary of the company in the shape of
commemorative points aligned in perfect proportion around the Aston
Martin logo. It is a dynamic expression of forward motion - acknowledging
the past, yet with a strong and positive path to the future.
The points are
symbolic not just of 100 years, but as an expression of what make the
marque what it is today: the beautiful and iconic sports cars, the evolution
of the brand and of course the many proud and dedicated people who
have created it.