Craftsmanship

The driver’s first interaction with the powerful V12 engine is a blend of tradition and high technology, with a touch of theatre. The ignition is controlled by a stainless steel and glass ECU (Emotion Control Unit), designed to be as tactile and refined as a fine timepiece. The ECU is inserted into a special docking station set within the traditional clear glass starter button. Pressing the ECU flush with the surface of the starter button fires the engine. After pressing once again to stop the engine, the ECU rises out of its slot within the button so that it can be removed.

The centre console has clear, crisp graphics, with a traditional analogue clock at the centre flanked by rotary controls for the heating and air-conditioning system. These solid, turned aluminium controls also operate the audio system, integrated Bluetooth telephone and ultra-quick Hard Disk Drive (HDD) satellite navigation functions.