Louis Roederer Driving Experience

Aston Martin has teamed up with brand partners Louis Roederer Champagne to bring you a unique driving experience in France. With characterful châteaux, delicious French cuisine and a private tour of the rarely available Champagne House of Louis Roederer, this is a great opportunity to discover the history, culture and landscape of France.

• Location: France - Loire Valley, Troyes, Reims
• Dates: 6th - 10th October 2014

• Price: £6,700 per couple
• Car Hire: Limited Aston Martins are available

Your first day will begin in the Loire Valley, the heart of France’s wine region. With an abundance of vineyards and fruit orchards and notable châteaux set along the picturesque river, the Loire Valley is the perfect place to start your tour.

We depart the Loire Valley to head towards the enchanting town of Troyes. Troyes has been in existence since the Roman era, and stood at the hub of numerous highways. The town is also famous for its civil architecture and narrow streets lined with half-timbered wooden-frame houses, circled by the river Seine.



In the morning we encourage you to spend a couple of hours exploring the boutiques and cafés of Troyes before heading to our next location. The final hotel is the luxurious Hotel Royal Champagne, where we will be spending two nights.

Today will give you the opportunity to truly discover the historic and magical Champagne region before our sumptuous dinner on our final night together.




After a leisurely breakfast head back home or continue the adventure exploring other areas of France and Europe.

Register Your Interest


Further Information

All couples will receive:

• Car entry – inclusive of driver and passenger
• Aston Martin hospitality
• Accommodation as detailed (double or twin rooms)
• Breakfast, evening meals and wine allowance per person per day and evening drink receptions
• Aston Martin factory technician support
• Aston Martin Hosting team
• Maps, road book and gift pack
• Complimentary luggage transportation between venues
• Preferential transport rates if you would prefer to have your own car transported to and from the event

NOTE: Spa treatments, additional beverages, fuel and lunches (unless otherwise stated) are not included.

If you would like to reserve a place on one of the Aston Martin On Tour events or find out more about the programmes please call +44 (0)1926 644944.

Please note the terms and conditions that are applicable to all Aston Martin On Tour events. In the event of unforeseen circumstances Aston Martin reserves the right to change dates, locations and prices.