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Internet Privacy Policy
Aston Martin Lagonda Ltd. (Aston Martin) respects the
privacy of every individual who visits its Web Site and any information
collected about you will be used to firstly fulfil any service you might
request and secondly improve how as a company we serve you. We do this by
making appropriate use of the information.
This information will not be disclosed to anyone outside of Aston Martin,
its affiliated or associated companies, its agencies, dealers, partners or
licensees, and other companies with which Aston Martin has arranged services
for your benefit. It will be treated in accordance with the relevant legal
provisions concerning data protection and may be initially stored and processed
inside or outside the European Union anywhere in the world.
You have the right as an individual to find out what information we hold about
you and make corrections if necessary; you also have the right to ask us to not
use the information. We will make all practical efforts to respect your wishes.
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Information you provide in forms
There are many different forms on the site that enable you to interact with
Aston Martin: order products, register and login to various areas of the
website, and more. When you use online forms, you voluntarily provide us with
information that can include your name, email address and password, home and
work postal addresses, title. Other information is gathered, depending on the
nature of the form.
We may use the information you provide in online forms
to inform you of new products and upcoming events that may be of interest to
you.
Information gathered with our online forms is often
identical or similar to the same information that is gathered with our
traditional printed forms. Information requested for forms on the site can
include but is not limited to the following categories.
In order to help keep your details private we recommend
you follow these guidelines on passwords:
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Never use passwords that are easily guessed (like names
of members of your family, pets) by those who know you.
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Never use your own name or User ID as a password.
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Never reuse the same password you have used the
previous five times.
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Never use passwords containing complete English or
foreign words.
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Never tell anyone your password.
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Never post your password in obvious places.
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Never embed your password in any automated logon
procedure.
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Never share your account with someone else.
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We recommend that you change you password regularly
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Always use a password that contains a combination of
numbers and letters.
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Always make your password six characters in length or
more.
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Site login form
We use this information to control access to various restricted areas of the
site. When you log in, security technology is used to send your user ID and
password over the Internet to Aston Martin. |
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Collection Registration and associated
screens
We use this information to maintain your contact
information and also to deliver website content based on your preferences. |
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Shopping cart and order process forms
Item(s) you are purchasing along with your billing and
shipping addresses.
Aston Martin does not store credit card information such as your credit card
type, number, and expiration date.
We use this information to process your order. Security technology is used when
you send payment information. |
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Frequently Asked Questions |
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Information you provide when you send us
an email
There are numerous email links on the site enabling you to send email to
individuals or groups. When you send us an email and request a response, we use
the email address you have provided to respond to your inquiry. We periodically
log the nature of email requests we receive, which helps us analyze visitor
interests overall and identify areas for improvement on the site. |
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What are the benefits to me of Aston
Martin collecting my information?
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Collecting this information will help Aston Martin to
achieve the following;
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To make the Site easier for you to use by not having to
enter information more than once
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Help us to provide information faster.
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To help us create content more relevant to you.
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To help you quickly find services or information
available from Aston Martin.
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Using information to make improvements to the Site.
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Assessing general trends within the Web Site and its
use.
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To alert you to new products, special offers, updated
information and other new services that Aston Martin considers to be of
interest to you.
Where you have given us your permission we might
authorise other companies to contact you directly. |
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What information would the Aston Martin
Site collect?
At Aston Martin, we intend to give you as much control as possible over your
personal information. In general, you can visit Aston Martin on the Web without
telling us who you are or revealing any information about yourself. There are
times, however, when we may need information from you, such as your name and
address. It is our intent to let you know before we collect information from
you on the Internet. We will only collect personal information that can be
directly associated with you after you have completed the "Insider"
Registration Process or placed an order in our online Collection site (see "
What happens when I purchase items?").
Even before registration we will collect anonymous information about how you
have used the Web Site. This is a common standard procedure for any Web Site on
the Internet. The information collected does not personally identify you but
may be helpful to us for marketing purposes or improving the services we offer.
If you choose to give personal information via the Internet that we may need --
to correspond with you, process an order or provide you with a subscription,
for example -- it is our intent to let you know how we will use such
information. If you tell us that you do not wish to have this information used
as a basis for further contact with you, we will respect your wishes. |
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How will Aston Martin collect and store this
information?
The Site can collect information about you in a number of ways; either directly
requesting it from you (as on a registration form) or by automatically
recording information about your visit to this Site. For example we might
collect data regarding your journey through the Site or record the options that
you have chosen to take.
Information is stored in a secure environment protected by a combination of
physical and technical measures. There is no general public access to this
information.
Any information collected through the Aston Martin North America landing pages
will be collected and stored on behalf of Aston Martin by CallSource, whose address
is at 31280 Oak Crest Drive, Suite 3 Westlake Village, CA 91361. For further details,
please go to their website at www.callsource.com .
Their privacy policy may be viewed at www.callsource.com/legal/privacy_policy.php.
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For how long will Aston Martin store
this information?
Aston Martin will store this information in a secure and protected environment
for as long as we believe it will better help us to understand how we can serve
you, and respect your wishes. In addition legislation might oblige us to store
this information for a certain period of time. |
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Where will your personal information be
stored?
Aston Martin operates in many countries across the world. To enable us to offer
consistent service to you, our customers, wherever you may be, we manage our
Internet sites from one central site. This is currently in the United Kingdom.
There is not one set of data protection law that covers both Europe and the
United States of America, and the European laws require you to give your
unambiguous consent to us before we can transfer and store your personal data
in the United States. |
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Why does Aston Martin collect this
information?
We need this information to help us improve our services to you; we want to
make it easier to tailor our products and services to your particular needs;
fulfil any requests or enquires relating to new or approved used cars and to
inform you of product related announcements. |
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Who does this policy apply to?
This policy applies to web sites designed for the use of individual consumers;
it does not apply to corporate visitors. |
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Aston Martin's Commitment to Children's
Privacy
Protecting the privacy of children is important. For that reason, we never
collect or maintain information other than an email address and password at our
web site from those who have told us they are under 13. Upon request, parents
may review their child's information or request it may be deleted. |
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What are cookies?
There is a technology called "cookies" which can be used to provide you with
tailored information from a Web Site. A cookie is an element of data, a file
that is nothing but a line of text, which a Web Site can send to your browser,
which may then store it on your system. Some Aston Martin/Ford pages use
cookies so that we can better serve you when you return to our Site. For
example a cookie might help you to avoid having to re-enter data you have given
us before.
You can set your browser to notify you when you receive a cookie, giving you
the chance to decide whether or not to accept it. However, not accepting
cookies could affect access to some areas of the site. |
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What are Customer Profiles?
Every registered customer has a unique personal profile. Each profile is
assigned a unique personal identification number, which helps us ensure that
only you can access your profile.
When you register, we create your profile, assign to you a personal
identification number, then might send this personal identification number back
to your hard drive in the form of a cookie. This code is uniquely yours.
Your customer profile might also be used to customise what you see on the Web
Site to meet your personal preferences and settings. |
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How do I correct information about
myself?
All registration pages allow you to review and update the Personal Information
you have submitted. Also, you are simply given the option of cancelling your
membership of the service. |
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What about Internet & Site
Security?
We take careful measures to ensure that your private information will remain
private. For example, we use a "secure technology" whenever we request personal
information like your contact details. To view this site securely, you will
need to use a browser such as Netscape Navigator or Internet Explorer that
supports SSL (Secure Socket Layer) security protocol. These browsers will let
you know whether or not the site is secure. There's a symbol, such as a key or
lock, to show you are in secure mode.
We regret that we can't guarantee that information transmitted through any
email will be secure, since email sent over the Internet is not secure. For any
sensitive information, please call us instead of emailing us. |
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What options do I have if I choose to
register?
If you decide to register, you will be able to select the kind of information
you want to receive from Aston Martin. If you do not want Aston Martin to
communicate with you about other offers regarding Aston Martin products,
programs, events, or services you should take the appropriate option.
These offers might be sent to you by e-mail, postal mail, telephone or any
other appropriate means. |
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What happens if I choose not to
register?
If you choose not to register or provide personal information, you will still
be able to visit the Aston Martin Web Site. However you will not be able to
access areas that require registration.
Even if you do not register we will sometimes collect anonymous information
about how you have used the Web Site. This is information that does not
personally identify you but which may be helpful for marketing or improving the
services we offer. |
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What happens when I purchase items?
After you have added all of your selections to the shopping cart and are ready
to check out, you will be asked to provide personal information such as name,
shipping address, billing address, email address and possibly other
information. After completing this step, your purchasing information will be
collected and your order processed. Your personal information will only be used
to process your order or contact you about your order. |
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What If I email Aston Martin?
Internet users may decide to contact us via email, and in some cases send us
personally identifying information (for example, in a message containing
information about your Aston Martin product or service). We will only use this
information to identify the user as a Aston Martin customer and to determine
how to respond to the electronic mail. We will not use this information other
than to resolve the matter identified in the email. |
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Under what conditions might this
Privacy Policy not operate?
In addition to directly providing information to the Aston Martin Web Site, you
might also provide Personal Information e-mail exchanges with Aston Martin. The
Privacy Policy does not cover this type of transfer of your Personal
Information. You should always be careful when distributing your Personal
Information in this manner. |
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Software disclaimer
The software downloads from this site have been thoroughly scanned and tested
at all stages of production, but - as with all new software - we still
recommend that you run a virus checker before use. We also recommend that you
have an up-to-date backup of your hard disk before using the
software. Aston Martin cannot accept responsibility for any disruption,
damage and/or loss of data on your data or computer system that may occur while
using the software. Consult your network administrator before installing any
software on a networked computer. |
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Limited License
This site is provided by Aston Martin and may be used for informational
purposes only. By using this site or downloading materials from this site, you
agree to abide by the terms and conditions, set forth in this agreement. If you
do not agree to abide by these terms and conditions, do not use this site or
download materials from this site. Subject to your continued compliance with
the terms and conditions set forth in this agreement, Aston Martin grants you a
non-exclusive, non-transferable, limited right to access, use, display, and
listen to this site and the information, images, sounds, and text ('materials')
thereon. You agree not to interrupt or attempt to interrupt the operation of
the site in any way. Aston Martin authorizes you to view and download the
materials at this site only for your personal, non-commercial use. This
authorization is not a transfer of title in the materials and copies of the
materials and is subject to the following restrictions:
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You may not modify the materials in any way or
reproduce or publicly display, perform, distribute, or otherwise use them for
any public or commercial purpose;
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You must not transfer the materials to any other person
unless you give them notice of, and they agree to accept, the obligations
arising under these terms and conditions of use.
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You must retain, on all copies of the materials
downloaded, all copyright and other proprietary notices contained in the
materials;
Worldwide copyright laws and treaty provisions protect
this site, including all materials, whether or not a copyright notice is
present on the materials. You agree to comply with all copyright laws worldwide
in your use of this site and to prevent any unauthorised copying of the
materials. Except as expressly provided herein, Aston Martin does not grant any
express or implied right to you under any patents, trademarks, or copyrights. |
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Trademark Notice
All names, images, logos identifying Aston Martin are proprietary marks of
Aston Martin. These trademarks include, but are not limited to, product brand
names- Aston Martin, Lagonda; vehicle model names - DB7, Vanquish, AMV8
Vantage, Vantage; slogans - 'Power, Beauty, Soul', and 'Car for Life'; logos
and emblems. The unauthorized use of any trademark displayed on this site is
strictly prohibited. |
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Assent
Your continued use of this site signifies your assent to the Aston Martin
Lagonda Privacy Policy. We reserve the right, at our discretion, to, modify,
add, or remove portions of this policy at any time. Please check this page
periodically for changes.
A revised privacy statement will only apply to data collected subsequent to its
effective date on this version of the web site. Any revisions will be posted at
least 7 days prior to its effective date. New versions of this web site may
have a new privacy statement effective with its launch. |
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How do I contact you?
If you have any questions or comments about our privacy practices, you can
contact us at :
The Data Controller
Human Resources
Aston Martin Lagonda Limited
Banbury Road
Gaydon
Warwickshire
CV35 0DB
England |
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