Ascend guests reveled in historic luxury amidst the British countryside, thrilled at Goodwood with up-close access to the latest Aston Martin models and a special meet-and-greet, and capped off Chapter One with a VIP Wimbledon experience, blending courtside excitement with Aston Martin’s exclusive hospitality.

Speed and Splendour's itinerary bathed guests in luxury as they enjoyed the ultimate base-camp at the historic Beaverbrook hotel, relished luxury gourmet meals, and embarked on countryside excursions. They also tested their aim at the Royal Berkshire Shooting School, while an exclusive helicopter ride whisked them to Mayfair for a refined dinner at the iconic Annabel's.

Attendees embarked on an elite voyage to Goodwood in a luxurious convoy of their own Aston Martin cars, spent time in spirited discussion with fellow motoring enthusiasts, shared the company of F1 champion Fernando Alonso, and enjoyed Aston Martin’s exclusive hospitality at the Goodwood Festival of Speed.

The Wimbledon Men's Final capped chapter one of Ascend. Guests convoyed from Beaverbrook to Wimbledon and enjoyed the exclusive luxury hospitality of Aston Martin at Centre Court. After lunch, they took their seats to witness defending champion Carlos Alcaraz defeat Novak Djokovic. Attendees journeyed home, dreaming of what chapter two would bring...