Aston Martin backs Power of Women
Aug 23, 2019, 14:00 PM
- Aston Martin partners with Power of Women for second series
- Laura Schwab, Head of Aston Martin the Americas, to feature
- Series premieres on the 26 August 2019 on Sky Arts
23 August 2019, Gaydon: Aston Martin is proud to once again be the official partner of the Power of Women series with the second season due to premiere on the 26th August 2019 on the Sky Arts channel.
The six-episode series features extraordinary women at the top of their game discussing what it took to take them to the top of their chosen career. Aston Martin is delighted to support this pioneering series and hopes that it assists in correcting the gender imbalance in the automotive industry.
Power of Women celebrates female empowerment by creating conversations between two exemplary peers. Women in the second series include Rose McGowan, Jane Goodall OBE, Gloria Allred, Mel C, Sharlene Spiteri, HRH Princess Tessy Of Luxembourg, Alex Crawford OBE, Baroness Helena Kennedy, Ruby Wax, Virginia McKenna and Aston Martin’s own Laura Schwab, Head of Aston Martin the Americas.
Laura, the first female head of a regional operation in Aston Martin’s history, commented: “The automotive industry has traditionally been male dominated, but we're slowly seeing the real and perceived barriers to leadership being removed. I hope we'll see a continued shift in the composure of the C-Suite, where diversity contributes to a more well-rounded approach to product design, sales and marketing; that can only serve to benefit those interacting with our brand."
The series features open and honest conversations on power, work, relationships and equality and how the unequivocal drive of these individuals enabled them to succeed. These intimate conversations are both entertaining and revealing and seek to inspire and empower viewers to feel they can accomplish whatever they set their minds to.
Series Creator and Director, Rosemary Reed, said: “I wanted to make a series about powerful, determined and successful women – not celebrities. But women who had just gone for it and to explore what drove them. There is a gender bias in our society, in my own industry only 7% of film directors are women. Power of Women showcases intimate conversations between two extraordinary peers and my hope is that these conversations empower viewers to feel they too can accomplish anything.”
To learn more about series, visit www.sky.com/watch/channel/sky-arts/the-power-of-women for more information.