Aston Martin arrives at the 84th Geneva International Motor Show with its most compelling bespoke sports car creations to date, courtesy of its increasingly popular tailor-made personalisation service: Q by Aston Martin.
The great British sports car brand is showcasing the capabilities of its bespoke service in Switzerland, as more and more of its customers around the world are turning to the facility to make their Aston Martin a truly unique creation.
The luxury marque is also using the event to illustrate how customers could in future visualise their Q by Aston Martin creations, courtesy of a Q Lounge concept that will be the blueprint for similar bespoke specification rooms in selected Aston Martin dealerships around the world. At Geneva, the lounge will feature a special display of unique paints, leathers and veneers, along with wall-mounted images of Q by Aston Martin cars, films and display cases.
The concept of Q by Aston Martin is as simple as it is ambitious: customers engaging with the service are encouraged to challenge the team to make their automotive dreams reality.
From the simplest colour or trim amendment to wildly ambitious one-off car commissions such as last year’s CC100 Speedster Concept – which began life as a pure concept but, thanks to the Q by Aston Martin team, ended the year as a brace of tailor-made cars for Aston Martin enthusiasts – the personalisation service is inspiring its customers to let their imaginations soar.
General Manager of VIP and Q by Aston Martin Sales, Dr Matthew Bennett, explained: “The service is a natural extension of what many of our customers have expected of us for many years.
“The process of creating and specifying a new Aston Martin can take some time – time that our customers rightly expect to savour. What Q by Aston Martin adds to that already exciting process is the freedom to think beyond specification sheets and options lists – to challenge the designers and engineers here at Gaydon to use their talents to produce something truly remarkable, and unique.”
Two examples of what can be offered will be on show in Switzerland: a Q by Aston Martin V12 Vantage S, and a Q by Aston Martin Vanquish Volante.
The two cars are set to feature contrasting levels of personalisation in a bid to show the team’s breadth of creativity and capability. The Vanquish Volante – Aston Martin’s ultimate new GT Volante – includes a raft of detail changes to everything from interior trim to bespoke Q by Aston Martin badging, here displayed as chrome with blue lace agate stone infill.
The Volante’s unique exposed carbon fibre tonneau cover – finished in a deep gloss – nods clearly to the Vanquish’s entire bodyshell since the car is, indeed, cloaked in a ‘suit’ of carbon.
Inside, the Vanquish Volante’s seats are bathed in luxurious White Essence leather with classic Cream Truffle stitching; contrasting with the rich Aurora Blue leather detailing and, the satin finish walnut veneer centre stack.
Numerous other Q by Aston Martin details underline that this is, truly, a unique and ultimately luxurious Vanquish for the most demanding, and discerning, of customers.
Meanwhile the extreme new V12 Vantage S, Aston Martin’s fastest production model since the exclusive One-77, fittingly has a more extreme treatment by Q’s designers. A bold paint scheme, including the thoughtful application of track-inspired vibrant Orange to contrast the Stratus White base colour and Jet Black roof, are mixed with vibrant leathers inside to create a car that looks almost as thrilling standing still as it is on the move.
Orange brake calipers, satin finish carbon fibre details, chrome and white enamel Q by Aston Martin badging: these demonstrate the level of detail change possible via the bespoke personalisation service, and hint at an interior that is as extreme as the car’s blistering performance.
True Teal leather seats are illuminated by the V12’s Californian Poppy orange accent stripes that also extend to the doors and paddle shift inserts.
Aston Martin Design Director, Marek Reichman, and his team are intimately involved in the personalisation process. He explained: “Q by Aston Martin is really all about freedom. The freedom to work with us here at our Gaydon headquarters to create something really special. Something that uniquely demonstrates a customer’s attitude, their personality and their taste.
“My team and I are excited to be leading the design inspiration innate in this service and, working closely with the engineering and manufacturing teams, and their suppliers worldwide, to be helping to deliver levels of personalisation that have not been widely available before.”