INTRODUCTION

This Cookie Policy (“Policy “) is intended to inform you how Aston Martin uses a technology called “cookies” and web server logs. This Policy is intended to assist you in making informed decisions when using our Website. Please take a minute to read and understand the Policy. This Policy should also be read in conjunction with our Privacy Policy and our General Terms.

WHAT ARE COOKIES AND WHAT DO THEY DO?

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, a computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. 


Information gathered through cookies may include the date and time of visits, the pages viewed and the time spent at our Website. 


For further details on cookies, please visit All About Cookies where you can find comprehensive information on cookies and similar technologies.

CONSENT TO THE USE OF COOKIES ON THIS WEBSITE

By continuing to use our Website, you are deemed to consent to our use of the cookies described in this Policy. If you do not consent to Aston Martin using cookies then please read the next section of this Policy entitled “Blocking our Use of Cookies”.

BLOCKING OUR USE OF COOKIES

You can block our use of cookies by activating the settings in your browser. Please visit All About Cookies where you can find comprehensive information on cookie management and blocking for a wide variety of browsers.

WHAT HAPPENS IF I BLOCK COOKIES?

In order to use certain services offered through our Website, your web browser must accept cookies. If you choose to withhold consent, or subsequently block cookies, some aspects of the Website may not work properly and you may not be able to access all or part of our Website.

Different types of cookies

Strictly Necessary Cookies:

We use cookies where they are essential for the operation of our Website, for example cookies are used to enable you to use our shopping basket function on the Website when purchasing goods. 

 

Session Cookies:

We use cookies to allow the Website to uniquely identify your browsing session on our Website and allows us to coordinate this information with data from our Website server. 

 

Analytics:

We use “analytics” cookies which, in conjunction with our web server’s log files, allow us to calculate the aggregate number of people visiting our Website and which parts of our Website are most popular. This helps us gather feedback so that we can improve our Website and better serve our users. We do not generally store any personal information that you provide to us in a cookie. 

 

Targeting: 

We also use cookies to record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our advertising more relevant to your interests and we may also share this information with third parties for this purpose.


You can find more information about the individual cookies we use and the purposes for which they are used in the table below:

Cookie Type

Purpose

ARRAffinity

This cookie is used to establish connection with specific server instance that the user is connected to.

Google Analytics _utma , _utmb, _utmc, _utmz, _ga, _gaid

These cookies enable us to store information such as the time you visit our website, whether you have visited before, and the website that you visited prior to visiting our website.

_qca

This cookie is used for marketing purposes so that we can place appropriate banners that you might be interested in on other websites.

ASP.NET_SessionId

This cookie is used by ASPNET to uniquely identify your session on our website and relates your unique session to server side data.

ASPSESSIONIDSQADTAAS

This cookie is used by ASPNET to uniquely identify your session on our website and relates your unique session to server side data.

Hybrid Pixels

Mixture of a Segment and Conversion Pixel. Used to track conversions as well as segment users for retargeting or exclusion.

_hjid

Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID.

Cookie Type

Purpose

aka_debug

This cookie is used by Vimeo service to store preferences on the videos that display on our website.

Bing SRCHUSR, MUID, SRCHD, SRCHUID, _EDGE_S, _EDGE_V, _SS

These cookies are used by embedded Bing maps on the site.

Facebook (fr)

This cookie is used by Facebook for advertising purposes

Quantcast http://pixel.quantserve.com

This cookie is also used for marketing purposes so that we can place appropriate banners that you might be interested in on other websites.

CMS cookies sf-, sf_, SF

The Aston Martin Content Management System (CMS) may use cookies for different purposes such as CMS login authentication, email campaigns, caching user roles or tracking page visits.

M(Insight)

To collate information on visitors on the site, allowing us to build LAL models and audience profile to enhance future campaigns.

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Most of our cookies expire within 30 days, although our analytics cookies may persist for 2 years.