IT COMPELS US
Something that is beautiful, however fleeting, leaves a lasting impression. For millennia ‘beautiful’ has been the fuel of the world’s artists, designers, poets, conservationists and architects.
That love of beautiful drives Aston Martin, too. Just as an artist might be inspired to paint, or a musician to write a tune, beautiful inspires us to craft the most beautiful cars in the world.
Where Beautiful BeginsPlay
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WHERE IT BEGAN
Our founders Bamford and Martin were brought together by a shared passion. A passion that drove them to build cars that were each time faster and more thrilling to drive than before.
“The love of beauty is taste. The creation of beauty is art.”
We don’t just craft cars that are exhilarating to drive and jaw-dropping to look at. Our benchmark is ‘beautiful’. It drives us to create the most accomplished automotive art in the world.
A CRAFTED REPUTATION
We explore the depths of our collective talent to deliver on the promise of an Aston Martin – a vision shared by our customers around the globe.
“Where your talents meet the needs of the world, there lies your purpose.”
Marek Reichman, VP and Chief Creative Officer
“Design has to solve a problem – adding beauty makes it even more desirable.”
Concepts must be fearlessly innovative to meet the desires of tomorrow’s luxuryconsumers, while remaining sympathetic to our rich history.
Creating an Aston Martin begins with something as simple as a line drawn on a piece of paper. A concept is born; given meaning by the hand that draws, the line and form, the eyes that will see it.
It’s not a mere attention to detail. Our craft goes much further than that. It ensures that every detail is pored over, designed to stimulate a deep sensory response.
Every single person at Aston Martin is attuned to ‘beautiful’, knowing that every touchpoint is a chance to create a lasting impression, an opportunity to produce moments to savor.
These details shape the way our cars are experienced. It’s why we spend more than forty hours on the interior trim of each Aston Martin, why each exterior is painted by hand, taking more than fifty hours.
Despite our heritage, it’s the future that has always shaped us. By continually cultivating our talents for design and engineering innovation, we create timeless luxury cars that are loved the world over.
Today, we continue to power the imagination of countless thousands of people who share that vision with us – that an Aston Martin must be beautiful to look at, beautiful to drive and beautiful to own.