Aston Martin launches new lifestyle magazine as expansion of ultra-luxury customer experience
- Refreshed Aston Martin customer magazine launched with new publisher and Consulting Editor Dylan Jones OBE
- First issue – V53 – features exclusive interview with cover star Fernando Alonso
- Renewed magazine forms part of the brand’s continued investment in its ultra-luxury customer experience
26 April 2023, Gaydon, UK: Aston Martin is proud to present ‘V53’, the first edition of its newly refreshed luxury lifestyle magazine.
Relaunched today with a new publisher, FMS Global Media, and an editorial team headlined by Consulting Editor Dylan Jones OBE, the new magazine forms part of Aston Martin’s continued investment in its ultra-luxury customer experience and lifestyle communications strategy.
Previously the editor and contributing editor of iconic magazines in British popular culture including i-D, The Face and Arena, it was during Jones’s tenure as editor of GQ Magazine from 1999 until 2021 that the men’s title won more awards than any other magazine, making him the perfect choice to bring new intensity to a refreshed Aston Martin Magazine.
Produced on high quality printed stock, the larger and more expansive magazine showcases the world of Aston Martin with a combination of cutting-edge creative, inspirational stories and stunning imagery, starting with issue V53, which features Aston Martin Aramco Cognizant Formula One™ Team driver, Fernando Alonso, as its cover star.
In an exclusive interview with Dylan Jones ahead of his stunning start to the new F1® season, the Spaniard shares what it takes to be a winner in one of the world’s most intensely contested sports and explains the unrelenting passion for competition that drove him to join Aston Martin.
The lead drive story features the incomparable Aston Martin Valkyrie, unleashed in the hands of writer Jeremy Taylor at the Bahrain International Circuit, while the famous Furka Pass in Switzerland is tackled by the critically acclaimed Aston Martin DBX707.
The magazine also exclusively charts the incredible four-week journey home made by entrepreneur JP Thor, who piloted his Airbus ACH130 Aston Martin Edition helicopter from the UK, all the way to Australia.
Proud to celebrate creative heavyweights, the magazine also profiles Gavin Bond’s latest stellar photography exhibition in London, while the lifestyle sections explore the rising popularity of jade and vintage books collections.
Renato Bisignani, Global Head of Marketing and Communications at Aston Martin said: “The Aston Martin magazine is an important channel for us to directly connect with our customers across the world and expresses all that we do.
“As well as profiling the latest Aston Martin products, this fresh editorially-led creative direction showcases the unique aspects of our brand alongside carefully curated lifestyle and cultural stories that we know our Aston Martin community will love.”
The Aston Martin magazine is published three times per year in English and Mandarin. The first edition, “V53” is available now with further editions due in July and November.
Brand enthusiasts can subscribe to the magazine at http://theastonmartinmagazine.com
Each issue of the magazine will also be available digitally and a new app will follow in May with additional digital content and photo features. The magazine is available at Aston Martin dealers and via a network of luxury venues worldwide.