Investing in people
Society
Our commitment
We are committed to building stronger relationships within our communities and to work in partnership to maximise our positive impact.
Our goal
Our goal is to maintain social investment in our communities to support sustainable development aligned with local needs.
Taking action
Communities
We engage with communities in multiple ways to maximise our positive impact, going beyond our economic contribution through supporting jobs both directly and indirectly. In addition to our partnerships with local schools and colleges, Aston Martin supports local charities and projects. In 2024 we launched our Community Investment Policy following feedback from colleagues, alongside an Employee Community Investment Committee which oversee our charitable activities to ensure that decisions are made consistently, fairly, impartially and in line with the policy.
As part of the policy, we launched three schemes: Employee matched funding where the Company matches the money our employees raise for their chosen cause and charity; Employee partner charities where, each year, our UK employees nominate and vote for three charity partners to support and Community grants where the company provides access to small-scale funding for charities located close to our UK manufacturing sites.
Employee participation
We empower our employees to support the good causes and charities that they care about by matching (up to £200) the money they raise. This supports and recognises our colleagues’ efforts to play an active role in their communities and builds employee satisfaction and engagement.
We also partner with three charities each linked to our main site locations, chosen annually by our employees. Through the year, colleagues deliver fundraising events and support the charities, this has included collating packs for parents who find themselves suddenly in hospital supporting their children, collecting clothing for sale at the charity’s shops and taking a DBX ‘doodle car’ to Birmingham Children’s Hospital with the Aston Martin Aramco Formula One® Team.
Building partnerships
Partnerships with charities are a key enabler in supporting us to achieve our overarching business aims and ambition, be this linked to building our talent pipeline through STEM, social mobility or wider environmental outcomes.
We have a long-standing partnership with The King’s Trust, a youth charity that helps vulnerable young people aged 11 to 30 to access employment, education and training. In 2024, we hosted a roundtable with The King’s Trust and DHL on challenges to entering the automotive industry for young people. The outcomes underscore the importance of demystifying recruitment processes, strengthening industry-education partnerships, and leveraging technology to make the sector more accessible.
