ASCEND Scotland: September 2025

ASCEND welcomed guests to the Scottish Highlands, where breathtaking roads, emphatic Aston Martin hospitality and refined local cuisine offer a truly memorable journey through timeless landscapes. Arriving to the private Glen Affric Estate, nestled deep in secluded woodlands and glassy lochs, where time stands still - a haven of tranquility and exclusivity.
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Wild beauty

Behind the wheel of an Aston Martin, the journey winds through Scotland’s most iconic scenery and with every mile, the Highlands revealed their wild beauty and quiet grandeur. Guests returned from lunch at The Torridon by helicopter to take in the spectacular Applecross peninsular and dramatic twin peaks of the Carn Eighe and Mam Sodhail mountains by air.

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Full immersion

ASCEND guests crafted memorable personal experiences from a myriad of tailored activities to fully immerse in local culture and tradition. From the exhilaration of wild swimming and clay pigeon shooting to the ultimate relaxation of spa treatments overlooking the loch or take time to amble through ancient Caledonian forest.

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Exclusive firsts

The ASCEND Scotland experience continued with Aston Martin Valhalla. Combining unprecedented aerodynamics with race-derived engineering, striking form and exquisite detailing. Conceived to deliver unparalleled performance and a revolution in driver engagement, Valhalla is the extreme edge of technological advancement. Guests in attendance were amongst the first to drive this future legend.

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A final elegance

ASCEND Scotland culminated at the elegant Gleneagles Townhouse, where a final farewell brought a legendary Highland experience to a graceful close. An exploration marked by unforgettable moments and lasting impressions.