Apr 24, 2018, 08:11 AM

Aston Martin Beijing opens for business in carmaker’s fastest-growing market

  • New Aston Martin dealership opens in central Beijing
  • New dealership in the vanguard of £600m UK-China trade and investment deal
  • Facility becomes Wintop Group’s second Aston Martin location
  • Chinese market was fastest growing region for luxury British carmaker in 2017

Tuesday 24 April 2018, Beijing:  Aston Martin’s ongoing expansion in the important China region continues to gather pace with the opening of the luxury British sports car brand’s second official dealership in the Chinese capital, Beijing. 

Operated by Wintop Group and known as Aston Martin Beijing the impressive new dealership comprises a 400-square metre showroom at No.99 Jinbao Street, Dongcheng District in Beijing.

Officially opened yesterday by Wintop Group CEO Mr Li Hong along with Aston Martin President and CEO Dr Andy Palmer and Martyn Roper, British Embassy Minister and Deputy Head of Mission, the new showroom represents Aston Martin’s ongoing commitment to its Chinese customers.

The Aston Martin architectural design team has always held itself to the highest standards using only the best materials and finishes to create environments that enhance their cars. 

The dealership experience at the new Aston Martin Beijing showroom truly captures the excitement of where Aston Martin is today.  Using only real wood mahogany, and stunning craftsmanship techniques it takes customers on a journey that is even more luxurious than before.

Speaking at the opening of Aston Martin Beijing, Mr Li Hong said: “We are delighted to be opening this new showroom which will provide our customers with an extensive range of new and “Timeless” pre-owned models.  We look forward to welcoming new and existing Aston Martin owners to our new showroom providing a ‘one-stop’ shop for world-class customer service and sales.”

Dr. Andy Palmer, Aston Martin President and CEO Aston Martin commented, “The Chinese market which was our fastest growing region in 2017, remains key to Aston Martin’s future success.  With the launch of this state-of-the-art facility in partnership with the Wintop Group, we are committed to not only providing our customers with the best service, but the best luxury experience.”

Martyn Roper, British Embassy Minister and Deputy Head of Mission commented: “Congratulations to Aston Martin on the opening of their second official dealership in Beijing. As we enter our new chapter in the UK-China golden era, I’m delighted to see British brands such as Aston Martin continue to expand their footprint in the fast-growing Chinese market and deliver its world-class products and services.”