Andreas Bareis appointed President and CEO, Aston Martin The Americas

• Andreas Bareis appointed President and CEO, Aston Martin The Americas, effective 1 July 2026
• Experienced international automotive executive to lead Aston Martin's largest Sales region following previous roles as Regional President, EMEA and Global Commercial Director

01 July 2026, New York City: Aston Martin Lagonda today announces the appointment of Andreas Bareis as President and CEO, Aston Martin The Americas, effective 1 July 2026.

Bareis brings significant international automotive experience to the role and a strong track record within Aston Martin. Having held senior leadership roles at Mercedes-Benz, Lotus and McLaren Automotive, Bareis joined Aston Martin in 2022. In his role as Regional President, Europe, the region achieved over 30% growth in wholesales in 2023. In 2025 Andreas was promoted to the role of Global Commercial Director in an intense period of new product introductions and first customer deliveries of key models, including the groundbreaking Valhalla hybrid supercar.

Reporting to Chief Commercial Officer, Andrea Baldi, Bareis will be responsible for leading Aston Martin's commercial operations across the Americas – traditionally the company's largest region by sales volume – with a focus on strengthening network performance, enhancing the customer experience and overseeing the continued growth of the brand.

Aston Martin CEO, Adrian Hallmark, said: “I am delighted to announce the appointment of Andreas Bareis as President and CEO for Aston Martin The Americas. Andreas has made a strong and positive contribution since joining the company, demonstrating clear leadership, energy and a deep understanding of our global commercial operations.

“The Americas continues to be a key region for Aston Martin's future success, and Andreas' experience and proven capability will be instrumental as we continue to strengthen our presence and deliver our growth ambitions in this important market.”

Andreas Bareis, President and CEO, Aston Martin The Americas, said: “I am honoured to take on this important role at Aston Martin The Americas at such an exciting time for the brand.

“The community of luxury and sports car collectors and owners in The Americas are incredibly valuable to Aston Martin and we are now offering them the strongest portfolio of new cars ever created by this great British brand.  

“I look forward to meeting more of our customers here and working with the team and dealer network in The Americas to build on the momentum in this key region.”

-ENDS-